Meet Jason
Meet Jason
An experienced Truckee leader
Jason Toups brings deep experience to the Town Council. Jason currently serves as the Chair of the Truckee Planning Commission, where he is focused on addressing Truckee’s housing and affordability needs while ensuring new development contributes positively to our community.
Jason was also a leader on Measure G for a new library, where he led voter engagement. In that role, he spoke with over 1,000 Truckee residents about their hopes for a new library.
Jason is an organizer for Truckee Pride. Every pride week, he leads Pride Trivia Night at Alibi, and Jason and his husband host a Pride Shabbat service for the North Tahoe Hebrew Congregation located at the Church of the Mountains.
Jason is also a proud member of the Truckee Rotary Club, where he commits to the ethos of service above self.
Jason and his husband were initially drawn to Truckee by the mountains and lifestyle, but they quickly fell in love with the local community that makes Truckee so unique.
Jason grew up in the Los Angeles area before attending Yale, where he studied Economics & Religious Studies and met his now husband. He has worked as a consultant, a community organizer, and now runs his own financial advisory practice. But he's most proud of the work he's done in Truckee: showing up, listening, and working for a better future.
If elected, Jason Toups would be the first Asian American and openly gay member of the Truckee Town Council.
Learn more about
Learn more about
Jason's Values
Jason's Values
1. Listening to you
Jason believes the best ideas come from our community. Jason brings a background as a community organizer to his leadership style. He believes leadership is about listening, not imposing one set of views.
As a Planning Commissioner, Jason reaches out to both project supporters and opponents before every hearing. He always leads by listening and strives to find a balance that works for the community.
While serving on the Measure G campaign, he heard from over 1,000 Truckee residents from across the political spectrum who all wanted to see a new Truckee Library.
2. Always prepared
The first duty of a Town Council member is to show up and be prepared. Jason Toups has a 100% attendance record as a Planning Commissioner. Before every hearing, he prepares by carefully reading the agenda packet, submitting clarifying questions to the town staff, and proactively reaching out to community members for their input.
Without that preparation, a leader cannot know what's truly at stake. Jason promises to bring that energy and preparation to the role of Town Council.
3. Data Driven
Jason Toups believes decisions should be based on relevant data, not gut feelings or who he knows.
At a recent Planning Commission hearing, Jason brought data to show that Truckee's income caps on "affordable" housing are too low for local nurses and firefighters to qualify. That data led the Planning Commission to unanimously recommend adjusting the income caps to ensure our local workers can qualify for our affordable housing.
Jason believes that data help us cut through the noise and make better decisions. One of his key policy priorities is for the Town Council to adopt and track outcome metrics for each of the Town priorities, allowing us to better track our success or challenges.