Skip navigation menu
Hero background image
Jason Toups for Town Council logo

Keeping Truckee Livable

Top Priorities

What I've heard from our community. Here's what we need in Truckee:

Affordability

We need a Town Council that is laser-focused on reducing the cost of living.

Community First

My job is to listen to our community and put your needs first. I've been knocking on hundreds of doors and listening to you.

Small Town Feel

We must protect the quality of life we all love in Truckee by investing in our environment, trails, recreation access, local businesses, nonprofits, and historic downtown.

Housing

We need reasonable housing options so no more locals are forced to move away because of costs.

Local Economy

We need a diversified local economy that isn't entirely reliant on tourism. We need to make it easier for businesses to renovate, innovate, and reinvest.

Responsive Government

It should be fast and easy to get Town approvals to invest in your property or business.

Get the details >

If you believe in a livable Truckee, donate now!

$50
$100
$150
$250
500
Other

Payments to Jason Toups for Truckee Town Council 2026 are not tax deductible for income tax purposes. Payor information will be disclosed on public reports. We may not deposit your contribution without your name, street address, occupation and employer information from individual contributors. In making this contribution, the contributor affirms that they are a United States citizen or a permanent resident.

Introductory photo

Experienced Leadership

My husband and I were initially drawn to Truckee by the mountains and lifestyle, but we quickly fell in love with the local community that makes Truckee so unique.

While we were drawn here by the mountains, we stayed because of the community. I’m running to put that local community first by always listening. 

A little about me: I grew up in Los Angeles. I went to Yale, where I studied Economics & Religious Studies and met my now husband. I've worked as a consultant, a community organizer, and now I run my own financial advisory practice. But I'm most proud of the work I've done here: showing up, listening, and working for a better future in Truckee.

I bring relevant Truckee experience to the Town Council. I currently serve as the Chair of the Truckee Planning Commission, where I am focused on addressing Truckee’s housing needs while ensuring new development contributes positively to our community. I was a leader on Measure G for a new library and am an organizer for Truckee Pride. I also volunteer with the Rotary Club and the Tahoe Jewish Community.

If elected, I would be the first Asian American and openly gay member of the Truckee Town Council. 

- Jason Toups

Add your name to the list!

Endorse Jason Toups for Town Council

Join over 100 Truckee community leaders in endorsing Jason Toups.

 

Jason Toups for Truckee Town Council

Over 100 Endorsements

Titles are for identification purposes only. Endorsements are on behalf of individuals as themselves and do not reflect organizational endorsements.

  • Joan Jones, Former Mayor of Truckee

  • Alicia Barr, Former Mayor of Truckee, FiftyFifty Brewing

  • Ted Owens, Former Mayor of Truckee

  • Jessica Abrams, Former Mayor of Truckee

  • David Tirman, Former Mayor of Truckee

  • Pam Hobday, CEO Pamela Hurt Associates

  • Paco Lindsay, Founder of Paco's Bike Shop

  • Siobhan Smart, Wagon Train Coffee Shop

  • Nubbia Greninger, Truckee Community Leader

  • Aimee Schaller, President of Old Truckee Lumberyard

  • Kane Schaller, Owner of Dickson Realty

  • Kristin Krone, Owner of Wild Cherries

  • Nina Winans, Truckee Community Member

  • Mark Tanner, Owner of Mark Tanner Construction

  • Andy Barr, FiftyFifty Brewing

  • Ryan and Shannon Parrish, Owners of Grocery Outlet

  • David Mack, Founder of Truckee Pride

  • Ed Vento, Former CATT Executive Director

  • Colleen Dalton, Former Visit Truckee Tahoe Executive Director

  • Nikki Peterson, Executive Director of the Truckee Downtown Merchants Assoc.

  • Craig Rowe, Teacher at Truckee High School

  • Jan & Lisa Holan, Co-founder of Lift Truckee Workspace

  • Nicole Kryda, Truckee Cookies

  • Mark Wasley, Board Member, Truckee Donner Recreation and Park District

  • Jason Hansford, Truckee Donner Recreation and Park District Board Member

  • Catherine Hansford, Truckee Sanitary District Elected Board Member

  • Michael McGarry, Tahoe Forest Hospital Board Member

  • Heather River, Owner of Bespoke + Atelier

  • Brian Hess, Brian Hess Music

  • Ryan Dierks, Business Owner / Community Board Member

  • Jon Marks, President of Glenshire SOS

  • Romi Marks, Teacher and Truckee Community Member

  • Kellie Cutler, Truckee Community Member

  • Mike Rogers, Truckee Democrats Club

  • Lil Schaller, Dickson Realty

  • Phil Mix and Luna (his dog), Retired

  • Genie Ko and Gregg Miller, Happy Bandit Creamery

  • An Hoang, Truckee Community Member

  • Amy Palamountain, Truckee Democrats Club

  • Lisa Wallace, River Revitalization Steering Committee Member

  • Amy Aves, Friends of the Truckee Library Board VP

  • Barney and Nancy Dewey, Former Candidate for TDPUD

  • Kelly Gove, HPAC Commissioner

  • Katie Shaffer, East River PR

  • Brian Helm, Paradigm8

  • Hayes Parzybok, Pardigm8

  • Barb Wilkinson, Realtor

  • Terry and Coral Cavanagh, Truckee Planning Commissioner

  • Calvin Studebaker, Co-Founder of the Truckee Sindance Film Festival

  • Christine Chung, Co-Founder of the Truckee Sindance Film Festival

  • Kelly Johnson, Tahoe Food Hub

  • Zoe Wessel, Tahoe Food Hub

  • Lorna Tirman, Truckee Community Member

  • Danielle YoungSmith, Owner of Danielle YS Transformations

  • Matt Alexander, Truckee Community Member

  • Claudette Landry, Truckee Community Member

  • Sandy Horn, Truckee Community Member

  • Michael Cohen, Truckee Community Member

  • Cayton Lopez, Truckee Community Member

  • Andy Buckley, GM of Homewood

  • Scott Helle, Truckee Community Member

  • Ho-Ming So Denduangrudee, Co-Owner of Old Town Tap & Rakkan Ramen

  • Aaron Morris, Co-Owner of Old Town Tap & Rakkan Ramen

  • Rabbi Lauren Ben-Shoshan, Tahoe Jewish Community & North Tahoe Hebrew Congregation

  • John Zemaitis, Church of the Mountains

  • Kathleen Zemaitis, Church of the Mountains

  • Ciro Mancuso, Owner of Pioneer Commerce Center

  • Linda Baumgardner, Truckee Pour House

  • Jessica Contreras Garcia and Jose Contreras, Antojitos El Muchacho Alegre

  • Sam Grossberg, Truckee Community Member

  • Stephanie McAuliffe, Friends of the Truckee Library Board Member

  • Sheree Rife, Truckee Community Member

  • Shirley and Tom Phelan, Truckee Community Members

  • Jane Kern, Truckee Community Member

  • Jazmin Garcia Ramirez, Florecitas by Jazmin

  • Rebecca Anderson, Friends of the Truckee Library

  • Anthony Garcia Ramirez, Truckee High Graduate

  • Marlyn Angeles, La Fuerza Latina Agency

  • Jet Tan, Truckee Community Member

  • Nancy Costello, Tahoe Truckee Brokers

  • Kathy Spanberger, Retired President and COO of Peermusic

  • Bob Concannon, Truckee Community Member

  • David Greenberg, Truckee Community Member

  • Sonya Wong, Truckee Community Member

  • Collin Casper, Truckee Community Member

  • Jeff Rebibes, Truckee Community Member & US Army Reservist

  • Austin McKee, Truckee Community Member

  • Jasper Stephens, Truckee Community Member

  • Frank Christopher, Truckee Community Member

  • Lacy Garrison, Truckee Community Member

  • Patrick Callan, Truckee Community Member

  • Krishna Natarajan, Donner Party Mountain Runners Volunteer

  • Connor McCarthy, Truckee Community Member

  • Josh Kreiss, Physician at Tahoe Forest

  • Galen and Alex Spindel, Truckee Community Members

  • Rick Silvestrini, Truckee Community Member

  • Adrianne Kimber, Truckee Community Member

  • Jeff Lennan, Truckee Community Member

  • Jeff Price, Truckee Community Member

  • Anna Doucette, Truckee Community Member

Titles are for identification purposes only. Endorsements are on behalf of individuals as themselves and do not reflect organizational endorsements.

Powered by RUN! website builder

Paid for by Jason Toups for Truckee Town Council 2026. FPPC #1487722